The former is one of the main problems. NWN is great because of its custom content. HotU is good and SoU is at least decent, but if people think the insanely slow paced and poorly designed original campaign is what NWN is about...they very well might quit or not bother doing any other campaigns/PWs. But it's also extremely hard to get that information out there.
The latter...well, GoG's forum is so dead (even compared to these forums) that it's not even funny. And they have at least one major troll who likes to say stuff like
"Take no notice of MagicalMaster, the proven liar, GOG-hater and self-appointed BSN recruiter."
Many people don't realize these boards are where the most stuff is happening. But even this isn't a majority of stuff since people are active on their own PW forums or project forums. The NWN community is simply so divided and split up that it's hard for people to tell it's much larger than it appears.
I think a certain "someone" over on the GoG forum just has a grudge against you personally MM and no love for BSN either. Perhaps they were banned here in the past, who knows? My last posts over on GoG's forum I went out of my way to link folks to here as well as the new vault though and will continue to link them if I respond to other posts there.
Now back to the topic at hand. '>
As has been mentioned, most folks buying NWN either alone or as part of a D&D package with BG, IWD, NWN2, etc... are often -collecting- the -whole set- and may or may not actually play through them all. Some grab them out of past sentiments for one or more of the games or D&D in general. The low price(s) during sales just help all of those impulse purchases. Often, after these folks do actually play NWN, again or even for the first time, if they've never played it online in years past, they often just assume that multiplayer is dead and gone due to the discontinued Bioware Master Server and GameSpy services.
Usually, folks have to had have played custom modules or PWs in the past or been told by friends what to look for, before they search further and find us here or find out about the new vault.
I still see one or two first time -online- players every 2-3 months on my PW. Often, while they do like the improved graphics, scripting, etc... , they are also used to faster leveling, uber stuffs, etc... and they either move on to another better suited PW or more often, get bored and go back to playing FPS games. '> Not all are like that, we have picked up a couple of dedicated regulars this way as well. You just need to have friendly and welcoming DMs and players to help these -first timers- out and get settled is all.
When folks are looking for -someplace- to play, its surprising, to me at least, that posts here or other NWN or D&D related sites draw very few players. Most new players I see are drawn to us based on our server's descriptions and working forums links being displayed in either the NW Scry List or when viewing details using Neverrun (which I just love as a GS replacement BTW ... 3 thumbs up!). I've been casually polling new players on my PW the past year or so, and I have to say that a lot of PWs are missing potential traffic because they have outdated links in their PW descriptions and/or poor or no descriptions of what their server is about. Admins/Hosts should take a good look at how their info is displayed in these lists and adjust/fix it for the best viewing result in multiple formats to draw more potential visitors.
RP PWs have the hardest time attracting dedicated players. Long time players and returning players often have or had characters on a specific PW, with a long invested history and aren't keen on having to "start over" somewhere else. On my own PW, our numbers IG can jump tenfold when one of a few larger PWs announces it'll be offline for an extended period, but as soon as their main PW is back online ... "poof". I understand it, but it does get frustrating. Many folks will tell me, "Hey, as soon as my PC finishes up the DM event/Quest he's a part of on *insert name of most large PWs* I'll be back". While good intentioned, they neglect to consider is that as they finish wrapping up "one thing" their PC(s) will become embroiled in yet another there. '> I know, I've been there and done that myself over the years. Even when folks become fed up with their PW, their friends and playmates may not be willing to jump ship and they'll stay .... or just eventually give up on NWN entirely.
The lowest draws for new players, and I've chatted with other Admins/Hosts and their results seem to back up my own, are FB, BSN and other NWN or D&D related board posts advertising our PWs. Being a longtime member of these, and seeing lots of posts touting PWs I was surprised, at first, but when informally polling some of my players lately, half (or more) never check my own forums ... let alone any others and only one regular player ever checks BSN for things NWN related. These sites are most heavily populated with fellow Admins, Hosts, Builders, Scripters, Modelers, etc... and folks that generally "just play" are certainly a minority.
I can't endorse enough, how important having valid links and good descriptions showing in various NWN lists is to recruiting actual new faces.